Què és Barcelona Activa - Intro

Barcelona Activa is Barcelona’s local economic development agency

As a local development agency, our mission is to contribute to the improvement of the quality of life of the people by promoting the economic competitiveness of the city and re-balancing the territories, by means of fostering quality employment, boosting entrepreneurship, and supporting a plural, diverse and sustainable business fabric, from an economic, social and environmental perspective.

Our vision is to make Barcelona an international benchmark city for work, entrepreneurship and living, with social and environmental values.

Strategic framework

To carry out all our activities, we take as a reference framework the economic agenda, the Barcelona Green Deal, the new municipal strategy to recover the economy of the city, with the priorities of retaining and training talent, facilitating economic activity and attracting more and better investments; and the PAM, the extraordinary Municipal Action Plan for responding to the pandemic, foreseen for the period 2020-2023.

In addition, the economic and productive activity of Barcelona diversifies its offer in strategic activity sectors, both emerging and consolidated, which act as true economic engines, generators of innovation and employment, establishing Barcelona as an international benchmark. In this sense, Barcelona Activa focuses on boosting the following sectors which are considered strategic:

-    Digital economy
-    Creative and cultural industries
-    Health and bio, Sport (sportstech) and Food (foodtech)
-    Industry 4.0
-    Blue and the green economy
-    Economy of proximity
-    The visitor economy
-    Retail and hospitality

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Our values

  • Equal opportunities and social progress

    We believe in developing a fair model of job creation and maintenance that empowers citizens, incorporates the gender and diversity perspective, and is evenly distributed across the Barcelona districts.

  • Cooperation within the organisation and with others

    We encourage collaborative, transversal, and participatory forms of teamwork that improve the well-being of employees and citizens, as well as helping to develop their skills and expertise.

  • Economy at the service of all: Social and sustainable

    We want to make the local economy work for everyone. We promote a model of the social and solidarity-based economy, where collective entrepreneurship and social innovation lead to a more just pattern of economic development, at the service of all citizens.

  • Spirit of public service and professional and personal ethics

    Good practice, transparency, civic virtue, and professional and personal ethics are the basis for good, citizen-oriented governance, as well as public services with improved coordination of the public, private, and community ecosystem.

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