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null “Literal”, new campaign from Barcelona Activa to bring its services closer to young people

With the slogan

“Literal”, new campaign from Barcelona Activa to bring its services closer to young people

With the slogan "Everything possible. Everything real. Literal.", the new campaign aims to raise awareness of training, employment, and entrepreneurship resources for young people aged 16 to 29.

Barcelona, 11 Dec 2025

Barcelona Activa, the economic promotion agency of the Barcelona City Council, has launched “Literal”, a new campaign aimed at bringing youth the services and programs that support professional training, job search, and entrepreneurship. Under the slogan “Everything possible. Everything real. Literal.”, the initiative aims to connect with the current needs of youth and offer them support in defining their professional path.

The campaign focuses on raising awareness of the Barcelona Activa Youth services, specifically targeted at people aged 16 to 29 who are seeking guidance, training, or new job opportunities. Among the offerings are orientation and reskilling programs, professional certificates, Trade Workshops, Dual Vocational Training (FPO), as well as technological training and the IT Academy. The service also includes personalized advice, job search support, and specific programs for entrepreneurs.

The service is available at the Barcelona Activa Convent (Plaça de Pons i Clerch, 2), Monday to Friday, from 9 a.m. to 6 p.m., and combines training, guidance, and community building to promote quality employment.

Each year, the Youth service assists thousands of young people who are looking to redefine their professional future and access training or career paths tailored to their needs.

Interested individuals can visit the official Barcelona Activa Youth website and follow campaign updates through Instagram and TikTok social media.