Barcelona Activa is launching a new section in the programme Revolució 4.0, presented by Xantal Llavina on Catalunya Radio. The collaboration will be starting next weekend and will take place on a monthly basis. The space will be called ‘Km 0 Entrepreneurship’ and companies or start-ups advised by Barcelona Activa will participate.

The section will include interviews with initiatives participating in the entrepreneurship programmes of Barcelona Activa, in which they will present the projects they promote. The first edition will feature the participation of EVIX, the winning start-up of the programme of sports start-ups, B-STEP, with a project of a cervical airbag integrated in the helmet. To talk about the programme, the first episode will also feature the presence of the executive director of Entrepreneurship, Business and Innovation of Barcelona Activa, Lorenzo Di Pietro.

Revolució 4.0 has a long history focused on explaining how digital transformation affects people's daily lives. The programme talks about innovations linked to entrepreneurship, success stories and innovation and changes in consumption habits, among others. For Barcelona Activa, the new collaboration represents a great opportunity to present the city's entrepreneurial ecosystem and give visibility to the entrepreneurship services offered by the agency.

If you are interested in listening to this programme, you can consult this link.