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null The future of communication, protagonist at El Convent of Barcelona Activa

Barcelona Activa’s youth space hosts a conference on formats and channels that will shape the future of journalism with industry professionals

The future of communication, protagonist at El Convent of Barcelona Activa

Barcelona Activa’s youth space hosts a conference on formats and channels that will shape the future of journalism with industry professionals

Barcelona, 18 Apr 2024

The changes in the profession of journalism, the power of metrics in social networks and the emergence of new professions in the communication sector. These topics took centre stage at the roundtable 'Discovering formats and channels that will mark the future of journalism'. An event jointly organised with El Periódico that was held at El Convent of Barcelona Activa. 

The conference focused on reflecting on technologies and the new dynamics of information and how these are transforming the communication professions. The dominance of audiovisual formats, the importance of adapting and segmenting content according to the audience and the positioning of TikTok as a cross-cutting content platform were discussed. 

The director of El Periódico, Albert Sáez, was responsible for moderating the talk, which counted on the participation of communication professionals such as: Adrià Serra, head of digital content and transmedia strategy of the CCMA, Cristina Tosca, director of Código Nuevo, Xavier Alsinet, chief editor of the ACN, and Paula Clemente, economics editor of El Periódico

The roundtable formed part of the 45th anniversary of El Periódico, that to celebrate it has designed an exhibition with 45 front pages that collect possible headlines of the future. A proposal that, after touring different spaces in the city such as the Palau Robert or the Design Hub, you can now come and visit at El Convent of Barcelona Activa, the benchmark space in the city for job search and professional opportunities for young people.